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12 Result Found

Marketing
12 October 2023 4-minute read

The Era of Personalisation 2.0 in Omnichannel Strategies

Consumers’ expectation of a seamless and context-sensitive experience at every touchpoint is driving brands towards data analytics.

Ali Yılmaz
Executive Floor Report
10 October 2023 Data Analysis

The New Agenda for CEOs: ESG Criteria and Transparency Reporting

Environmental, social and governance targets are no longer merely a matter of public relations; they have become a prerequisite for attracting direct investment.

Brand Planet Insight
Explore
Human Resources
8 October 2023 6-minute read

The New Trend Following Quiet Resignation: High Effort, Low Loyalty

The latest paradigm shift in the employee experience is forcing HR managers to rethink their strategies.

Zeynep Kaya
Digital & Technology
5 October 2023 15:20

Interview: How Is Generative AI Transforming Customer Service?

We spoke to the CEO of TechVision about the real-world applications of artificial intelligence and its cost benefits.

Brand Planet TV
Watch
Retail
2 October 2023 3-minute read

Shopping centres are becoming more than just places to shop; they are turning into 'experience centres'

Retailers looking to attract customers to their physical stores are combining their store concepts with art and technology.

Caner Özdemir
Marketing Report
28 September 2023 Consumer Survey

What Influences Generation Z’s Purchasing Decisions? 2024 Forecasts

A new research report detailing how "authentic user experiences" are replacing traditional advertising is now available in full.

Research Centre
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